mihnea miculescu

digital pr rants & a motley of tech blabber

How Facebook needs to up its game on geo-targeting page posts

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I've been rambling on and on about the post geo-targeting features on Facebook Pages - but I had never written about it...

Over the years, Facebook’s Pages platform has slowly but effectively oozed into any (decent) online communication strategy – as of the end of last year, there were over 37 million Facebook pages out there with 10 or more likes (according to the company’s S-1 filing) – update: make that 42 million.

Now obviously most of these business pages are designed to primarily cater to a specific country or territory – but they will (or at least should) usually allow anyone from around the world to join the conversation. But what if a business or brand is active in two territories? What if it’s active in two hundred? Should it just pay someone (employee or company) to create, grow and maintain separate pages for each market (as many already do)?

Read the full article on the Tom Sawyer website.

PR catastrophe: Grainger Games at the GMAs

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Wow, this is an absolute treat.

This little retail chain wanted to get closer to the game media, so they sponsored this year's GMAs. But check out what their people did at last night's award ceremony:

 

Expertly alternating between shouting whilst sitting down and shouting whilst standing up, at one of the particularly coked-up chaps even decided to jump up on stage and start thrusting his pelvis towards the audience. 

 

But wait... There's more. You can read the full (and rather juicy) story right here. And then the organisers' very elegant apology. (via @vikkichowney)