mihnea miculescu http://miculescu.com digital pr rants & a motley of tech blabber posterous.com Tue, 24 Jan 2012 07:09:33 -0800 Can I Haz Lytro?! http://miculescu.com/can-i-haz-lytro http://miculescu.com/can-i-haz-lytro

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Fri, 18 Nov 2011 09:06:46 -0800 PROTECT IP Act Breaks the Internet http://miculescu.com/protect-ip-act-breaks-the-internet http://miculescu.com/protect-ip-act-breaks-the-internet

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Tue, 15 Nov 2011 07:51:00 -0800 Paul Kalkbrenner at KOKO http://miculescu.com/paul-kalkbrenner-at-koko http://miculescu.com/paul-kalkbrenner-at-koko

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Sun, 13 Nov 2011 04:14:50 -0800 New Metropolitan Line train http://miculescu.com/new-metropolitan-line-train http://miculescu.com/new-metropolitan-line-train

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Thu, 27 Oct 2011 07:41:00 -0700 PR catastrophe: Grainger Games at the GMAs http://miculescu.com/pr-catastrophe-grainger-games-at-the-gmas http://miculescu.com/pr-catastrophe-grainger-games-at-the-gmas

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Wow, this is an absolute treat.

This little retail chain wanted to get closer to the game media, so they sponsored this year's GMAs. But check out what their people did at last night's award ceremony:

 

Expertly alternating between shouting whilst sitting down and shouting whilst standing up, at one of the particularly coked-up chaps even decided to jump up on stage and start thrusting his pelvis towards the audience. 

 

But wait... There's more. You can read the full (and rather juicy) story right here. And then the organisers' very elegant apology. (via @vikkichowney)

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Wed, 26 Oct 2011 08:51:56 -0700 Infographic: The Anatomy of an Agency http://miculescu.com/infographic-the-anatomy-of-an-agency http://miculescu.com/infographic-the-anatomy-of-an-agency
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Mon, 17 Oct 2011 07:50:28 -0700 Frieze in (less than) 90 seconds http://miculescu.com/frieze-in-less-than-90-seconds http://miculescu.com/frieze-in-less-than-90-seconds

If you didn't get the chance to check out Frieze last week, here's a glimpse of what you've missed (courtesy of Think-Work-Play).

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Mon, 17 Oct 2011 05:15:00 -0700 Guardian open up their newslists to the public http://miculescu.com/guardian-open-up-their-newslists-to-the-publi http://miculescu.com/guardian-open-up-their-newslists-to-the-publi


The Guardian have just opened up their news desk newslists to the public, allowing anyone to see what their news desk writers have planned for the day (looks like they're using Google Docs). It's called Open Newslist. What's even more interesting is that they're trying to link it to Twitter:

You can tell us what you think of individual stories and suggest lines of inquiry using Twitter by tweeting to the hashtag #opennews. We will retweet a selection in the panel of our tweets opposite. Alternatively, try contacting whichever reporter has been assigned to the story by clicking on the link next to their name and sending them a Twitter message.

An awesome tool for PRs, I'd say! (via Andrew)

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Tue, 11 Oct 2011 06:42:00 -0700 #failberry http://miculescu.com/failberry http://miculescu.com/failberry
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Yesterday morning (around 11am BST), my BlackBerry stopped working. Initially I thought it was just being moody (which wouldn't be unusual) - only to find out a few hours later via Twitter that it's not just me, but everyone in EMEA. That doesn't cover just BBM, but basically any kind of data transfer (email, browsing, apps, etc).

Ironically enough, RIM was in the middle of a media push about BlackBerry Tag, a new Bump-like method of linking phones up (sans QR code or oldschool PIN exchange). For a solid few hours, I couldn't find one story on this in the mainstream media. For the better part of the day, the main BlackBerry social profiles were silent. At this point, mobile operators were starting to issue statements in which they were blaming RIM.

Then at about 5pm, the main BlackBerry Facebook page posted this:

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Needless to say, that's pretty much when I gave up. I went to bed quite late and things still weren't working.

Fast forward to this morning: I started getting BBMs, emails and so on. The BlackBerry Facebook page had posted this:

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Good stuff. And fair enough, this hasn't happened to me before (since becoming a customer about a year ago). 

But around lunch today, it started again.

I'm not going to treat this like a news story so I won't be posting any more updates. I just want to offer a short PR perspective and for that I needed to provide an accurate background.

This is a textbook example of a crisis, at a time when RIM is NOT doing very well anyway. There's a new iPhone hitting shelves next week. Android is still skyrocketing. Even heavy users have long been considering switching to something else. At a time like this, I don't quite understand why RIM's press office (along with its agencies) isn't scrambling so the company at least seems to be in control. Their 8-million-strong Facebook page hasn't been updated at all today (by when this post went live at least). Same goes for their 500K-strong Twitter profile. And for their press center. To be honest, I can't imagine anything worse they could've done. (image via CNET)

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Tue, 11 Oct 2011 02:41:25 -0700 The games I want to play this fall http://miculescu.com/the-games-i-want-to-play-this-fall http://miculescu.com/the-games-i-want-to-play-this-fall
Gamesfall

It's no secret that I give my Xbox a run for its money every time I can - but it seems I've never taken the time to actually write a review or two. I'm hoping to change that. 

In the meantime, here are the games I really want to have a go at this season. I've recently finished the Gears of War 3 single player campaign (brilliant) and am now on Deus Ex: The Human Revolution - but I'm really looking forward to:
Obviously they've all running huge campaigns, with loads of cinematic and gameplay trailers and all that - but here are a few interesting competitions I'd like to point out: the Battlefield Facebook page is running a check-in comp while the Assassin's Creed Facebook page seems to be running some sort of "AC in 60 seconds" video comp.

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Mon, 10 Oct 2011 09:09:22 -0700 The Tom Sawyer Effect: Behind the Scenes http://miculescu.com/the-tom-sawyer-effect-behind-the-scenes http://miculescu.com/the-tom-sawyer-effect-behind-the-scenes
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Join us behind the scenes to find out who exactly rolls with The Tom Sawyer Effect! Disclaimer: the website is in a perpetual beta - but big changes are imminent!

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Wed, 05 Oct 2011 17:39:15 -0700 Thank you, Steve. http://miculescu.com/thank-you-steve http://miculescu.com/thank-you-steve
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Wed, 28 Sep 2011 07:36:57 -0700 All Hail Hip Hop Heads http://miculescu.com/all-hail-hip-hop-heads http://miculescu.com/all-hail-hip-hop-heads
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Spotted on Think-Work-Play: London-based freelance illustrator and graphic artist Dale Edwin Murray has created a series of illustrations entitled ‘Hip Hop Heads’. He hasn't added any captions to them, so how many can you make out?

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Mon, 26 Sep 2011 10:35:54 -0700 Carlsberg cinema stunt http://miculescu.com/carlsberg-cinema-stunt http://miculescu.com/carlsberg-cinema-stunt

Quite a nice one from Carlsberg (and over 1.4m views in a week)! via Soar

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Tue, 13 Sep 2011 10:34:45 -0700 Bitdefender: The global rebranding http://miculescu.com/bitdefender-the-global-rebranding http://miculescu.com/bitdefender-the-global-rebranding

A globally successful Romanian product, rebranded by a similarly successful Romanian branding agency. Gotta love Kit's presentation video!

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Mon, 05 Sep 2011 06:49:01 -0700 100 years of East London style http://miculescu.com/100-years-of-east-london-style http://miculescu.com/100-years-of-east-london-style

Very nice campaign from Westfield Stratford, due to open next week - check out the Facebook page as well. Is Story responsible for all of it?

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Wed, 31 Aug 2011 05:50:30 -0700 What is Experience Design? http://miculescu.com/what-is-experience-design http://miculescu.com/what-is-experience-design
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PAN is an experience-production studio, and something of a one-off. We’re a group of designers, developers and engineers with interests and skills in two overlapping fields:

  1. creating stimulating experience events and installations.
  2. designing user-centric products, systems and services that are intuitive, effective and rewarding to interact with.
Check out their new website right here!

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Wed, 24 Aug 2011 07:33:05 -0700 Moonlight Breakfast - Shout http://miculescu.com/moonlight-breakfast-shout http://miculescu.com/moonlight-breakfast-shout

Fresh out of Romania - some awesome electro swing! Check out their YouTube channel as well...

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Mon, 15 Aug 2011 09:17:14 -0700 Ibiza, RFID and Facebook: Now there's an interesting mix http://miculescu.com/ibiza-rfid-and-facebook-now-theres-an-interes http://miculescu.com/ibiza-rfid-and-facebook-now-theres-an-interes

Ushuaia Beach Club on everyone's favourite island (for causing trouble) is giving guests RFID-powered wristbands that they can link up to their Facebook profile - and by tagging them at various hotspots, they can share their activity with just a swipe of the hand. I must point out that the video makes Ibiza look very... Innocent. More on TNW.

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Fri, 12 Aug 2011 01:36:57 -0700 Mobile shopping done right? http://miculescu.com/mobile-shopping-done-right http://miculescu.com/mobile-shopping-done-right

This iPhone/Android/BlackBerry (!) app that uses Google Commerce has just been released by Westfield Malls in the US - looks really nice. More details here.

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