mihnea miculescu http://miculescu.com digital pr rants & a motley of tech blabber posterous.com Wed, 09 May 2012 05:42:50 -0700 How Facebook needs to up its game on geo-targeting page posts http://miculescu.com/how-facebook-needs-to-up-its-game-on-geo-targ http://miculescu.com/how-facebook-needs-to-up-its-game-on-geo-targ
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I've been rambling on and on about the post geo-targeting features on Facebook Pages - but I had never written about it...

Over the years, Facebook’s Pages platform has slowly but effectively oozed into any (decent) online communication strategy – as of the end of last year, there were over 37 million Facebook pages out there with 10 or more likes (according to the company’s S-1 filing) – update: make that 42 million.

Now obviously most of these business pages are designed to primarily cater to a specific country or territory – but they will (or at least should) usually allow anyone from around the world to join the conversation. But what if a business or brand is active in two territories? What if it’s active in two hundred? Should it just pay someone (employee or company) to create, grow and maintain separate pages for each market (as many already do)?

Read the full article on the Tom Sawyer website.

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Thu, 03 May 2012 05:58:15 -0700 Tom Sawyer got a facelift http://miculescu.com/tom-sawyer-got-a-facelift http://miculescu.com/tom-sawyer-got-a-facelift
Sitescreenshot

Feel free to check out the brand spankin' new website at tseffect.co.uk!

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Tue, 03 Apr 2012 07:22:25 -0700 The True Cost of an iPhone http://miculescu.com/the-true-cost-of-an-iphone http://miculescu.com/the-true-cost-of-an-iphone
Truecostiphone

Here's a nifty little infographic on what the true cost of an iPhone is, and how you can be a (more) responsible consumer.

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Wed, 07 Mar 2012 02:44:46 -0800 Paul's Gamble http://miculescu.com/pauls-gamble http://miculescu.com/pauls-gamble

Paul's Gamble is a great little project by PAN Studio, starring the brilliant up-and-comer Paul McNicholl!

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Tue, 24 Jan 2012 07:09:33 -0800 Can I Haz Lytro?! http://miculescu.com/can-i-haz-lytro http://miculescu.com/can-i-haz-lytro

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Fri, 18 Nov 2011 09:06:46 -0800 PROTECT IP Act Breaks the Internet http://miculescu.com/protect-ip-act-breaks-the-internet http://miculescu.com/protect-ip-act-breaks-the-internet

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Tue, 15 Nov 2011 07:51:00 -0800 Paul Kalkbrenner at KOKO http://miculescu.com/paul-kalkbrenner-at-koko http://miculescu.com/paul-kalkbrenner-at-koko

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Sun, 13 Nov 2011 04:14:50 -0800 New Metropolitan Line train http://miculescu.com/new-metropolitan-line-train http://miculescu.com/new-metropolitan-line-train

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Thu, 27 Oct 2011 07:41:00 -0700 PR catastrophe: Grainger Games at the GMAs http://miculescu.com/pr-catastrophe-grainger-games-at-the-gmas http://miculescu.com/pr-catastrophe-grainger-games-at-the-gmas

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Wow, this is an absolute treat.

This little retail chain wanted to get closer to the game media, so they sponsored this year's GMAs. But check out what their people did at last night's award ceremony:

 

Expertly alternating between shouting whilst sitting down and shouting whilst standing up, at one of the particularly coked-up chaps even decided to jump up on stage and start thrusting his pelvis towards the audience. 

 

But wait... There's more. You can read the full (and rather juicy) story right here. And then the organisers' very elegant apology. (via @vikkichowney)

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Wed, 26 Oct 2011 08:51:56 -0700 Infographic: The Anatomy of an Agency http://miculescu.com/infographic-the-anatomy-of-an-agency http://miculescu.com/infographic-the-anatomy-of-an-agency
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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Mon, 17 Oct 2011 07:50:28 -0700 Frieze in (less than) 90 seconds http://miculescu.com/frieze-in-less-than-90-seconds http://miculescu.com/frieze-in-less-than-90-seconds

If you didn't get the chance to check out Frieze last week, here's a glimpse of what you've missed (courtesy of Think-Work-Play).

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Mon, 17 Oct 2011 05:15:00 -0700 Guardian open up their newslists to the public http://miculescu.com/guardian-open-up-their-newslists-to-the-publi http://miculescu.com/guardian-open-up-their-newslists-to-the-publi


The Guardian have just opened up their news desk newslists to the public, allowing anyone to see what their news desk writers have planned for the day (looks like they're using Google Docs). It's called Open Newslist. What's even more interesting is that they're trying to link it to Twitter:

You can tell us what you think of individual stories and suggest lines of inquiry using Twitter by tweeting to the hashtag #opennews. We will retweet a selection in the panel of our tweets opposite. Alternatively, try contacting whichever reporter has been assigned to the story by clicking on the link next to their name and sending them a Twitter message.

An awesome tool for PRs, I'd say! (via Andrew)

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Tue, 11 Oct 2011 06:42:00 -0700 #failberry http://miculescu.com/failberry http://miculescu.com/failberry
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Yesterday morning (around 11am BST), my BlackBerry stopped working. Initially I thought it was just being moody (which wouldn't be unusual) - only to find out a few hours later via Twitter that it's not just me, but everyone in EMEA. That doesn't cover just BBM, but basically any kind of data transfer (email, browsing, apps, etc).

Ironically enough, RIM was in the middle of a media push about BlackBerry Tag, a new Bump-like method of linking phones up (sans QR code or oldschool PIN exchange). For a solid few hours, I couldn't find one story on this in the mainstream media. For the better part of the day, the main BlackBerry social profiles were silent. At this point, mobile operators were starting to issue statements in which they were blaming RIM.

Then at about 5pm, the main BlackBerry Facebook page posted this:

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Needless to say, that's pretty much when I gave up. I went to bed quite late and things still weren't working.

Fast forward to this morning: I started getting BBMs, emails and so on. The BlackBerry Facebook page had posted this:

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Good stuff. And fair enough, this hasn't happened to me before (since becoming a customer about a year ago). 

But around lunch today, it started again.

I'm not going to treat this like a news story so I won't be posting any more updates. I just want to offer a short PR perspective and for that I needed to provide an accurate background.

This is a textbook example of a crisis, at a time when RIM is NOT doing very well anyway. There's a new iPhone hitting shelves next week. Android is still skyrocketing. Even heavy users have long been considering switching to something else. At a time like this, I don't quite understand why RIM's press office (along with its agencies) isn't scrambling so the company at least seems to be in control. Their 8-million-strong Facebook page hasn't been updated at all today (by when this post went live at least). Same goes for their 500K-strong Twitter profile. And for their press center. To be honest, I can't imagine anything worse they could've done. (image via CNET)

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Tue, 11 Oct 2011 02:41:25 -0700 The games I want to play this fall http://miculescu.com/the-games-i-want-to-play-this-fall http://miculescu.com/the-games-i-want-to-play-this-fall
Gamesfall

It's no secret that I give my Xbox a run for its money every time I can - but it seems I've never taken the time to actually write a review or two. I'm hoping to change that. 

In the meantime, here are the games I really want to have a go at this season. I've recently finished the Gears of War 3 single player campaign (brilliant) and am now on Deus Ex: The Human Revolution - but I'm really looking forward to:
Obviously they've all running huge campaigns, with loads of cinematic and gameplay trailers and all that - but here are a few interesting competitions I'd like to point out: the Battlefield Facebook page is running a check-in comp while the Assassin's Creed Facebook page seems to be running some sort of "AC in 60 seconds" video comp.

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Mon, 10 Oct 2011 09:09:22 -0700 The Tom Sawyer Effect: Behind the Scenes http://miculescu.com/the-tom-sawyer-effect-behind-the-scenes http://miculescu.com/the-tom-sawyer-effect-behind-the-scenes
Tseffect-postheader

Join us behind the scenes to find out who exactly rolls with The Tom Sawyer Effect! Disclaimer: the website is in a perpetual beta - but big changes are imminent!

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Wed, 05 Oct 2011 17:39:15 -0700 Thank you, Steve. http://miculescu.com/thank-you-steve http://miculescu.com/thank-you-steve
Screen_shot_2011-10-06_at_01

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Wed, 28 Sep 2011 07:36:57 -0700 All Hail Hip Hop Heads http://miculescu.com/all-hail-hip-hop-heads http://miculescu.com/all-hail-hip-hop-heads
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Spotted on Think-Work-Play: London-based freelance illustrator and graphic artist Dale Edwin Murray has created a series of illustrations entitled ‘Hip Hop Heads’. He hasn't added any captions to them, so how many can you make out?

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Mon, 26 Sep 2011 10:35:54 -0700 Carlsberg cinema stunt http://miculescu.com/carlsberg-cinema-stunt http://miculescu.com/carlsberg-cinema-stunt

Quite a nice one from Carlsberg (and over 1.4m views in a week)! via Soar

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Tue, 13 Sep 2011 10:34:45 -0700 Bitdefender: The global rebranding http://miculescu.com/bitdefender-the-global-rebranding http://miculescu.com/bitdefender-the-global-rebranding

A globally successful Romanian product, rebranded by a similarly successful Romanian branding agency. Gotta love Kit's presentation video!

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu Mon, 05 Sep 2011 06:49:01 -0700 100 years of East London style http://miculescu.com/100-years-of-east-london-style http://miculescu.com/100-years-of-east-london-style

Very nice campaign from Westfield Stratford, due to open next week - check out the Facebook page as well. Is Story responsible for all of it?

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]]> http://files.posterous.com/user_profile_pics/515407/mihneamiculescu.jpg http://posterous.com/users/5fj0chdIe4FP Mihnea Miculescu Mihnea Mihnea Miculescu