'Sony chose a little village in southern Spain for the world premiere of their new movie, “The Smurfs 3D,” and they painted the whole shebang blue.'

Nice one from Perrier - customised YouTube channel unlocking 'sexier, steamier and wilder' videos as the view count goes up. (via @katreenabetty)

It's always nice to see a fairly common concept executed properly (think about all of those old web apps that let you put photos of you on billboards in Times Square) - that's what Intel is doing with its new "The Museum of Me" Facebook app, but with a quite brilliant and dare-I-say upscale twist... Apparently it's a (non-intrusive) advertisement for their Core i5 processors. At the time of this posting it had amassed over 290K likes in about 44 hours.

In a time when almost every big brand out there has some sort of mobile app just for the sake of having one, Orange has come up with one that's actually extremely useful for anyone going to Glastonbury this year. I quite like seeing this festival communication frenzy among mobile operators - and Orange seems to be winning at this point. Remember the Vodafone charging truck announced about 2 weeks ago? Orange has charging tents, but which are available for everyone (not just its customers).

 

Three of the black cabs roaming Central London this week are offering free rides as a reward for supporting Sound Off For Justice - the Law Society's campaign against the government's proposed cuts to legal aid. The cabs are equipped with iPads and iPhones so passengers can easily sign the petition, join their voicemail protest, watch campaign videos or even follow the campaign's social profiles. They're also being tracked live through Glympse and location updates are posted to the Twitter profile several times a day - offering nearby people who spot the updates the chance to tweet back and 'hail one digitally'. More info here.