mihnea miculescu

digital pr rants & a motley of tech blabber

PR catastrophe: Grainger Games at the GMAs

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Wow, this is an absolute treat.

This little retail chain wanted to get closer to the game media, so they sponsored this year's GMAs. But check out what their people did at last night's award ceremony:

 

Expertly alternating between shouting whilst sitting down and shouting whilst standing up, at one of the particularly coked-up chaps even decided to jump up on stage and start thrusting his pelvis towards the audience. 

 

But wait... There's more. You can read the full (and rather juicy) story right here. And then the organisers' very elegant apology. (via @vikkichowney)

#bpcares

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Apparently, BP does seem to care. Well mostly because their stocks are currently plummeting. So here's how the story goes:

Now, I've been watching BP's official Twitter activity ever since reading this article. What they have done in the meantime:

  • they managed to get the Verified Account badge
  • tweeting several times per day - not too much interaction but it's still good that they're quite active
  • they're using the page's background to keep people updated on the spill (as of this writing, the last update was on June 1st)
  • they're also using it to promote their official social pages
  • apparently their CEO Tony Hayward also tweets from this account

So what else should BP do? Have the fake account shut down? Or perhaps start working with the authors the way Coca-Cola did with that Facebook page? Here's an interesting opinion...