Nice one from Perrier - customised YouTube channel unlocking 'sexier, steamier and wilder' videos as the view count goes up. (via @katreenabetty)

It's always nice to see a fairly common concept executed properly (think about all of those old web apps that let you put photos of you on billboards in Times Square) - that's what Intel is doing with its new "The Museum of Me" Facebook app, but with a quite brilliant and dare-I-say upscale twist... Apparently it's a (non-intrusive) advertisement for their Core i5 processors. At the time of this posting it had amassed over 290K likes in about 44 hours.

In a time when almost every big brand out there has some sort of mobile app just for the sake of having one, Orange has come up with one that's actually extremely useful for anyone going to Glastonbury this year. I quite like seeing this festival communication frenzy among mobile operators - and Orange seems to be winning at this point. Remember the Vodafone charging truck announced about 2 weeks ago? Orange has charging tents, but which are available for everyone (not just its customers).

 

In Behind The Bytes, we peddle completely fictitious short documentaries, looking at the scandalous lives of video game characters, a la the sensationalist nonsense of VH1's Behind The Music. We offer a fresh, and potentially libellous take on the video game characters that we all love, or, in Tails’ case, barely notice.

Amazing project - looking forward to the next ones! They're also on Twitter here.

The wonderful people at Consolidated PR are looking for a digital AE (for some reason the term digital stormtrooper came to mind, hence the illustration above) - anyway, you can find more details about the job here!

Brilliant! (via Stuart Bruce)