Twitter isn't the only network you should search through when you're tracking your brands, but then again Twitter does have the upper hand in making it all much easier by having scores of third-party apps to help you do just that.

Not anymore - check out Booshaka, a new Facebook search tool. "There's already Facebook search" you say? Well, I ran some comparative tests over the last few days and surprisingly enough, Booshaka did catch a few more posts. It needs more work but it's definitely worth checking out...