In a time when almost every big brand out there has some sort of mobile app just for the sake of having one, Orange has come up with one that's actually extremely useful for anyone going to Glastonbury this year. I quite like seeing this festival communication frenzy among mobile operators - and Orange seems to be winning at this point. Remember the Vodafone charging truck announced about 2 weeks ago? Orange has charging tents, but which are available for everyone (not just its customers).
And it's available to everyone for free on the App Store, the Android Market and the Ovi Store. Check out a video of how it works right here.
The show was excellent, and apparently it's the biggest one his team has ever produced - check out a video I made here. By the way, talk about a great level of activity on his Facebook and Twitter...
And in terms of interacting with fans, this idea was fantastic (too bad his insurance people didn't let him go through with it).
Exceptional music and amazing visuals (a la Jamie Hewlett) - don't miss this tour, it may be a long time before musical genius Damon Albarn returns to the stage...
Update - here's a promo:
It just feels so right, doesn't it? (via Esquire)