Hi, I'm Mihnea.
I'm a brand engagement specialist, leading teams that build creative experiences and grow communities. I'm also a communications strategist, orchestrating internal and external engagement to drive change.
I started working full-time in communications in 2006. I've worked with companies of all shapes and sizes, from early startups to mature multi-matrix organisations, locally and globally.
For the past six years, I've been working in financial services and fintech. I'm currently at Evelyn Partners, the UK’s leading integrated wealth management and professional services group — where I’m running a team designed to drive brand engagement with our internal and external communities.
Before that, I worked at Monese, setting up and leading a Content & Community unit that created and nurtured positive brand experiences through the brand’s owned channels.
And before that, I spent a long time in agencies — first at McCann and then at The Tom Sawyer Effect, a boutique creative consultancy where I worked with some of the world’s most well-known brands.
I also occasionally advise startups and scale-ups, particularly those with Romanian founders, on how to generate real growth by engaging their audiences in the right way and building brand programmes that work best for them.
Get in touch
If you have an opportunity you'd like to discuss, or if you'd like to see my portfolio, please contact me using this form. I will only use your email address to respond to your message.
